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24th October 2005
Mission with a cuppa from Church Army
What have Starbucks and the UK's leading Anglican home mission agency got in common? From next spring Starbucks stores in the US have decided to put a religious message on its coffee cups.

Earlier this year Church Army launched its new campaign for home mission, and will shortly be issuing advice to its evangelists about how a coffee mug with the slogan "What will they believe?" can be used to start up conversations about life, faith and Jesus.

Evangelists Lynda Alsford and Nick Green have provided guidelines to help their colleagues answer more meaningful questions than the usual "would you like sugar ?" as it is hoped that the slogan "What will they believe?" together with an image of a young toddler on the mugs will spark conversations. David Coleman, Church Army's Communications Manager adds; "Research tells us that a lot of people are open to discussing faith informally- often they just need a prompt and what's better than chatting over a tea or coffee."

The guidelines encourage evangelists to ask if they person they are drinking with:

  • has any idea what the slogan ‘what will they believe?’ could be about?

  • what do they believe about God, and what do they believe about themselves?

  • what do they want the children they know to believe in?.

    Philip Johanson, Church Army's Chief Secretary adds: “ Our style of evangelism is about sharing faith in a low-key way as we go about our work, rest and play. Most of the meaningful discussions we have in life seem to revolve around informal situations so why not a coffee mug?"

    A wide range of action ideas for mission and evangelism can be found on the Church Army website www.churcharmy.org.uk or by calling 020 8309 351

    Photographs - Media Image Ltd.
Website www.churcharmy.org.uk
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Telephone Tel: 020 8309 351
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